This past week, Bethenny Frankel was in town to promote and share Pamper’s new incentive program, “Gifts to Grow”. Bloggers and other media representatives were invited to get pampered with facials, massages and mani-pedis while chatting with Frankel.
I was home and shuffling through various doctors appointments with the kids, mostly because of Jack’s pneumonia and was unable to attend the event last minute. Frankel was gracious enough to put a video together for me and Momma’s Gone City answering some questions about the campaign and motherhood. Such a treat and lovely surprise… I’m a big fan of Bethenny’s both from Real Housewives and her Skinnygirl Margarita company.
Pampers Gifts to Grow is an incentive program that allows parents and caretakers to accrue points for their purchases and redeem them for different items — from additional baby care products, to educational toys, books, charity donations and more. The program also shares unique coupon and sampling opportunities with its members.
“Pampers was the very first diaper Bryn wore and certainly is still a big part of our everyday lives,” commented Frankel. “The Gifts to Grow program lets our family earn points every time we buy Pampers. We love knowing that we’re not only getting a trusted product, but that we are being rewarded for items like diapers and wipes which we’re going to buy anyway. It’s a win-win!”
“As parents, we spend so much time thinking about what’s best for our little one so when a mom or dad brings home Pampers, we not only want them to know they are getting the most-trusted of products, but we want to reward them for their purchases through our Gifts to Grow program,” commented John Brase, Pampers Marketing Director. “We love that through this announcement and our partnership with Bethenny, we can celebrate all of the wonderful things parents do every day for their families.”
To kick off a new year of Gifts to Grow and celebrate parents everywhere, Pampers and Frankel launched a Facebook contest and other activities to award parents for all they do each and every day — from being a Kitchen Commander or Star Photographer to tackling Meal Time and Potty Training. Parents can now also visit the Pampers Facebook page to nominate a friend, family member or even themselves to be recognized as a real “Unsung Hero” by sharing various awards via the Facebook platform. Parents will also be able to receive special incentives and rewards from Pampers Gifts to Grow catalog, as well as enter to win a signed diaper bag from Frankel.
“Motherhood is the most amazing thing I’ve ever done in my life — but it’s also a lot of hard work,” added Frankel. “Parents everywhere wear so many honorable ribbons everyday likely without even knowing it. It’s time we celebrate all that hard work!”
We have always been a Pampers family- they’ve simply always worked the best for us. I’m happy to endorse their company and especially the Gifts to Grow program… I only wish I’d known about it sooner!
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